For consumer health brands

Change the buyer, and AI names different brands.

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Who is asking

Brands named, out of 45 answers

Tylenol40 of 45
Motrin39 of 45
Advil38 of 45
Aleve6 of 45
Excedrin8 of 45

A parent buying for a child: Motrin in 39 of 45 answers, its most for any buyer, and Aleve in 6, its fewest.

Recorded, simulated buyer conversations with Claude Haiku, Sonnet and Opus in October 2026, pooled: 45 answers per buyer. A replay, not live. Named, not recommended.

Answers naming each brand, out of 45, for each simulated buyer
BuyerTylenolMotrinAdvilAleveExcedrin
Just the question, no buyer details38 of 4533 of 4540 of 4526 of 4518 of 45
18 to 29, in a hurry39 of 4527 of 4539 of 4515 of 451 of 45
30 to 44, buying for a child40 of 4539 of 4538 of 456 of 458 of 45
45 to 64, comparing carefully40 of 4530 of 4538 of 4531 of 4511 of 45
65 and over, on a tight budget41 of 456 of 4527 of 4521 of 453 of 45

The census

All censuses

We measure and source. We do not write, edit or suggest any statement about what a product does; that stays as your label states it.

What a study includes

Start with three buyer scenarios

We send back which brands AI named, which sites it cited and one source worth a look.

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