Supracited

Studies

What you get, and what it costs

Three studies, three depths. Each one simulates your buyers asking the leading AI assistants, then hands you a graded fix list with the evidence behind every item.

Status: launching. Claude, ChatGPT and Gemini are live; the wider every-model study is under way. First Shelf Checks go out from 1 November 2026.

  • Brand Study

    1,000+ simulated buyer conversations, built from 50 buyer scenarios, each simulated across buyer types and the leading AI models

    • Your fix list, graded and in order, with the evidence behind each item
    • Your shelf: who is named for each buyer type and assistant version, as ranges with counts
    • The sources the assistants lean on in your category, each one checked
    • The Reveal session and your signed Shelf Report
    • The day-90 Re-check, if you want it

    Start with a free Shelf Check Sample audit

  • Includes the day-90 Re-check

    Category Study

    2,400+ simulated buyer conversations across 60 buyer scenarios, in two waves

    Everything in the Brand Study, plus

    • Your shelf against your category’s rivals
    • Competitor content gap, outreach kit with named authors, page briefs for five pages, 90-day roadmap
    • Source checks attached to every fix
    • Two waves: the study, then the day-90 Re-check on the same panel

    Start with a free Shelf Check Sample audit

  • Market Study

    4,000+ simulated buyer conversations across 100 buyer scenarios, in two waves

    Everything in the Category Study, plus

    • Location: a test of whether place changes the answer in your category, and country panels for international brands
    • Product listings inside AI answers
    • Two rivals in depth
    • A test plan written before any change ships: matched test and control pages, the measure and the bar it must clear
    • The day-90 Re-check, included

    Start with a free Shelf Check Sample audit

No guarantee of results, stated in the statement of work before you sign.

Every study is scoped and quoted after a short briefing call. Book a briefing.

How it goes

From a free Shelf Check to Shelf Watch

  1. Shelf Check

    Free, no card. Three buyer scenarios across the leading assistants: who is named, who is named instead of you, and one source worth a closer look.

  2. Briefing and Study Card

    A 30-minute Briefing, then one page naming your buyers, the assistants, your rivals and the date of your Reveal. You sign off the card and the buyer scenarios.

  3. The Reveal

    A recorded session for whoever signs off spend, your site owner and your agency: your shelf, why it looks that way, and the First Three fixes, each with an owner.

  4. Fix

    You leave knowing Monday’s work: the graded fix list and, in the Category and Market Studies, the outreach kit, page briefs and roadmap. Your team builds, or we guide it.

  5. The day-90 Re-check

    The same panel and the same buyer scenarios, then beside now: moved, held or within noise. If an assistant changed version, we say so and never credit it to your work. Included in the Category and Market Studies; also available after a Brand Study.

  6. Shelf Watch

    A monthly page written by a person, the trend, and a call each quarter.

From our headache pilot

Who is asking changes the answer

We simulated the same six headache and allergy buyer scenarios as written and as four different buyers, on Claude. Motrin was named in 39 of 54 answers when a parent was buying for a child, and in 6 of 54 when a 68-year-old on a tight budget asked.

Bar: the range we would expect on a fresh run. Tick: what we saw.

  1. As written, no buyer type In 33 of 54 · range 30 to 91%
  2. 24, in a hurry In 27 of 54 · range 17 to 83%
  3. 37, buying for a child In 39 of 54 · range 41 to 94%
  4. 54, comparing carefully In 30 of 54 · range 20 to 89%
  5. 68, on a tight budget In 6 of 54 · range 0 to 32%

Pilot, October 2026: 270 simulated buyer conversations on Claude, asked from California, Texas and New York. The ranges are wide because the pilot used six buyer scenarios; a study uses 50 to 100. Named, not recommended: these are measurement results.

A panel of 20 buyer types, drawn for your category

Four age bands (18 to 29, 30 to 44, 45 to 64, 65 and over) by five situations: in a hurry, on a tight budget, comparing carefully, buying for a child, buying for an older parent. A Brand Study draws five of them, one for each situation; Category and Market Studies draw ten, covering every age band and every situation. A buyer type changes who asks and how, never what a product is said to do.

Location, said plainly

The same pilot found no detectable difference between US states for headache questions, so we do not promise state differences. The Market Study tests whether location matters in your category, and runs country panels for international brands.

Every study

What you see, and what stays in our kitchen

We publish the principles that make our numbers trustworthy; the question panels, buyer scripts and weighting stay in our kitchen.

  • Free and paid versions of the leading AI assistants, each answer labelled with the version that gave it
  • Every figure as a range, printed with the count it came from
  • The buyer scenarios we ran, and answers quoted word for word
  • Every source the assistants cite, checked, with any flag stated in words
  • Your shelf in one picture: each buyer type against each assistant version, showing where you lead, where a rival leads and where it is too close to call

The principles, on the method page

Monthly

Shelf Watch

For study clients who want to keep watching the shelf after the Reveal. A person reads it every month and writes the page.

  • Shelf Watch

    • Your shelf each month on the assistants your buyers use most
    • A monthly page written by a person, with the trend
    • A call each quarter

  • Shelf Watch with Re-check

    • Every assistant version we measure, each month
    • A full Re-check each quarter
    • The monthly page and the quarterly call

See the free version of this idea in the pain relief census.

Three clients at a time

Guided 90

Three months · three clients at a time · 3 of 3 seats open

Your team builds. We set the order from the graded fix list, review each change before it ships, meet weekly and re-check at day 90. Because we guided the work, the Re-check says so on its first page. The cap is what keeps the review real instead of a retainer with our name on it.

Ask about Guided 90

In every health category

We measure and source. We do not write, edit or suggest any statement about what a product does; that stays as your label states it.

The fix list covers where you are missing and what stops an assistant reading your pages, never what your product says it does.